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Rasant Products Embarks on a New Era of Innovation and Expansion Under New Ownership

[Woodinville, March 21, 2024] - Rasant Products, a leading provider of high-quality Porsche performance components, proudly announces its acquisition by the G2 Brand of companies and simultaneous expansion of its product line. This strategic move marks the beginning of an exciting new chapter for the company, promising increased innovation, enhanced customer experiences, and broader market reach.





The acquisition by Group 2 brings fresh perspectives, resources, and expertise to Rasant Products, propelling the company into a position of even greater strength and capability. With a commitment to upholding Rasant's legacy of excellence while driving innovation forward, the new ownership is poised to steer the company towards new heights of success.


As part of its expansion strategy, Rasant Products is thrilled to introduce an exciting array of new products added to its existing Air-Cooled legacy portfolio (including a new line of Transaxle Porsche product innovations, as well as several product collaborations for Liquid-Cooled performance options.) These additions are carefully curated to meet the evolving needs and preferences of Porsche-philes, reflecting Rasant's dedication to delivering cutting-edge solutions that enhance everyday performance and create new opportunities for enjoyment behind the wheel.





The expansion of Rasant Products' product line underscores the company's commitment to diversification and adaptation in a rapidly evolving market landscape. By introducing fresh offerings that complement its existing range of products, Rasant aims to cater to a broader audience while maintaining its reputation for performance, reliability, quality, and innovation. The expansion focuses on supporting both liquid-cold and transaxle Porsche’s to truly offer the Rasant Product line to all Porsche-philes.





In addition to expanding its product offerings, Rasant Products remains steadfast in its dedication to customer satisfaction and service excellence. The company will continue to prioritize the needs and preferences of its customers, striving to exceed expectations at every turn.


For more information about Rasant Products and its expanded product line, please visit http://www.rasant-products.com/.

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